Focus on Quality, not Quantity.
Account-based marketing (ABM), otherwise known as key-account marketing, is a strategy which runs alongside your existing inbound / digital marketing efforts, and is designed specifically to identify, target, and convert those prospects of most value to your business.
ABM allows advertisers to build more creative, targeted campaigns with more accurate reporting.
The process will align and streamline both sales and marketing efforts, reduce the time it takes to acquire new business, and allow access to higher value prospects.
We'll Help You Deliver
Empower your Sales Team
Give your sales team the tools and insight they need to engage and nurture the right prospects.
The super-targeted nature of ABM means marketers gain clear understanding of ROI. This means resources are used efficiently, and less budget and time are wasted.
Increase Deal Value
Spend time focusing on the prospects which are of highest value to your business.
Align Internal Sales & Marketing
The ABM process of identifying, communicating and monetising individually identified prospects is very similar to that of a typical new business team.